Duonell

Expert

Company:
Expert, Norway

Industry:
Consumer electronics

Stores:
170

Introduction:
With 7,400 stores in 22 countries, Expert is the largest international retailer formula chain in home electronics in the world. Expert is not just a leading global sales organisation, it is in the top 3 in Norway. In 2009, Expert was again named the most customer-friendly company in home electronics.

Motivation:
Expert is upgrading its store formula to meet the latest trends. Product presentation will be modified so that all electronic devices such as navigation systems, digital cameras and camcorders can be demonstrated live.

Goal:
The best possible means of presenting products so that customers can experience their capabilities live.

Solution:
A unique product presentation with an easily convertible product card. The displays designed with the company logo contain optimally secured products that can be tested live by the customer.